Dual features of customer brand engagement
Numerous studies have described customer brand engagement as the dynamic state of a customer when he or she interacts with a brand (Gambetti and Graffigna, 2010; Hollebeek et al. 2014; Salonen et al.
Category: Other Sciences
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Protection from biological hazards at work arrives at last
On 13 June, the International Labour Organization (ILO) adopted new global labour standards (see go.nature.com/4016xir and go.nature.com/4752pu9) for occupational safety and health regarding biological hazards in the workplace. These standards…
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how I combat the rise of generative AI in the classroom
Looking at a document’s history shows how the writer’s thought process evolved — and spotlights AI shortcuts, says Nikita Bezrukov.
I was grading papers for my writing‑heavy seminar on fairness in machine learning, when the references…
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Don’t train medical AI on patients’ data without their knowledge
Your Comment article (A. Vaid Nature 642, 864–866; 2025) warns that uncontrolled deployment of artificial intelligence (AI) in medicine might contaminate electronic health records, causing data distortions and long-term deterioration in models…
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Plan-B careers can be a force for good in science
Your Career Column advising researchers in the United States to seek plan-B careers paints a sobering picture (see Nature https://doi.org/g9rttz; 2025). When a research position suddenly disappears, many will consider monetizing their hobbies to…
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Tackle fake citations generated by AI
As an editor and associate editor of several journals, I have observed an increase in references generated by artificial intelligence (AI) and large language models over the past two years. These fake citations can propagate through scientific…
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Does ResearchGate have a growing credibility problem?
Keeping track of metric manipulators on ResearchGate will be difficult without better moderation, says librarian Savina Kirilova.Credit: Henrik Sorensen/Getty
Hosting an estimated 25 million users, ResearchGate is one of the largest academic…
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Scientists reexamine 47-year-old fossil and discover a new Jurassic sea monster
Paleontologists have identified a new species of ancient marine reptile from Germany’s world-renowned Posidonia Shale fossil beds, expanding our understanding of prehistoric ocean ecosystems that existed nearly 183 million years ago.
The newly…
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Grid-scale Batteries in Scotland Stabilize Power
A grid-scale battery in the Scottish Highlands got a chance to prove its mettle in March when, 11 days after it started up, a massive wood-burning generator in northern England shut down unexpectedly. Suddenly 1,877 megawatts of supply was…
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AI cracks a meteorite’s secret: A material that defies heat
Crystals and glasses have opposite heat-conduction properties, which play a pivotal role in a variety of technologies. These range from the miniaturization and efficiency of electronic devices to waste-heat recovery systems, as well as the…
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