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  • The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model

    The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model

  • Long, F. et al. How CSR influences young Chinese consumers’ purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism[J]. Kybernetes 52 (11), 5269–5283 (2023).

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