Personalized ads are supposed to make shopping easier. Instead, for many people, they’re triggering a visceral sense of unease that’s doing the opposite of what marketers intend.
We’ve all been there: you search for a product or casually…

Personalized ads are supposed to make shopping easier. Instead, for many people, they’re triggering a visceral sense of unease that’s doing the opposite of what marketers intend.
We’ve all been there: you search for a product or casually…

The cold season is in full swing, throats are scratchy and noses are running. We feel ill and hope it is not the flu. The influenza virus continues to pose a threat to our health. It triggers seasonal epidemics and, from time to time, potentially…

Apple has had an unusually busy week — no keynote required.
In a flurry of press releases, the Cupertino company unveiled a new iPhone, a refreshed MacBook Air, a new MacBook Pro, a…
When a massive asteroid slams into a planet, the impact can blast chunks of rock into space at incredible speeds. Some of those fragments can eventually land on other worlds, including Earth. But could anything alive survive that violent journey?

Late in 2025, we covered the development of an AI system called Evo that was trained on massive numbers of bacterial genomes. So many that, when prompted with sequences from a cluster of…

Several key tech companies signed a nonbinding pledge at the White House on Wednesday that the Trump administration claims will ensure that tech companies do not pass the cost of data centers on to consumers’ utility bills.
“Data centers ……

Paleobiologist Geerat Vermeij is enthralled with mollusks. Their shells line the surfaces and fill the cabinets and drawers in his office on the second floor of the Earth and Planetary Sciences Building at UC Davis. But Vermeij’s deep study of…

The National Bureau of Economic Research has published a new working paper by economists Ali Shourideh (Carnegie Mellon University, Tepper School of Business), Maryam Farboodi (Massachusetts Institute of Technology), and Nima Haghpanah (Yale…

Health and Human Services secretary Robert F. Kennedy Jr. has attracted immense controversy,

From hypersonic aircraft to nuclear-powered submarines, many of today’s most advanced defense systems rely on a special class of materials known as refractory alloys. This class refers to metals that do not melt or weaken easily, even in extreme…