Category: Engineering

Steve Blank came of age as an entrepreneur in Silicon Valley in the 1970s, when it was truly about the silicon, and by the 1990s he had founded or worked at four high-tech startups. He eventually drew on this experience to create a model of…

Imagine if your boss called a meeting in May to announce that he’s committing 10 percent of the company’s revenue to the development of a brand-new mass-market consumer product, made with a not-yet-ready-for-mass-production component. Oh,…